On Wednesday 12 November, the East Coast Army (ECA) celebrated its launch at First Canadian Place’s Vertical Restaurant. Hosting “A General Welcome” was none other than Newfoundland and Labrador’s General Rick Hillier (ret), Canada’s former Chief of Defence Staff. As the charitable and social wing of its parent group East Coast Connected (ECC), Hillier got the ECA off to a great start by highlighting the privileges and responsibilities of being an Atlantic Canadian living “away from home.” This mandate was driven home by media personality Seamus O’Reagan, who spoke in support of Great Big Sea’s upcoming charity concert in Toronto for Newfoundland’s Daffodil Place.
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